“I’ve always admired the brand for their exceptional products and impeccable curation. Over the years, Incase has continued to maintain a strong position within the market, and by doing so they’ve been able to create a cult-following of loyal brand advocates,” states Andy Fathollahi, Founder and CEO of Incipio Technologies Inc. “The acquisition of such a coveted brand is of great significance to me and the rest of the team here at Incipio. Both brands stand for quality and protection and with Incase as part of the Incipio family, we will be able to strategically place the Incase brand alongside our portfolio of owned and licensed brands to maximize category performance.”
Leveraging Incipio’s global distribution network and world-class logistics and operational foundation, Incase will be bolstering its own infrastructure with an appetite for growth.
“This is a monumental event for us,” says Tony Held, Incase Co-Founder and CEO. “Andy and the Incipio team have a deep understanding of our brand and they are aligned with us on the go-forward strategy. This partnership will serve to be extremely instrumental to Incase’s growth and will provide us with the means to deliver a better experience through good design to a much larger audience worldwide.”
“There is a great synergy here,” says Moses Aipa, Incase VP of Brand and Creative. “As we continue down the path to evolve the brand while expanding our product offering through the creative lifestyles of our consumers, it’s amazing to know that we will have such a strong support system behind us through this partnership with Incipio.”
Incase will continue as a stand-alone brand and retain its global headquarters. The financial details and terms of the agreement are confidential.
For the latest product news and announcements connect with Incipio on Facebook, Twitter @myincipio, and Instagram @incipio.
ABOUT US. INCIPIO® TECHNOLOGIES INC.
Customer focused, product centric. Founded in Southern California in 1999, Incipio is driven by a passion to connect consumers with amazing products worldwide.
The strategy behind our success is based on an unsurpassed operational dexterity coupled with a commitment to product design; all backed by a robust manufacturing proficiency. We position our diverse range of company owned brands and licensed properties at the intersection of technology and lifestyle to address the needs and individual preferences of today’s consumer.
Our expansive and ever-growing global presence allows us to deliver products to a diversified customer base quickly and efficiently. Today, INCIPIO TECHNOLOGIES INC. has a reach of over 50,000 doors worldwide spanning multiple categories across the tech and lifestyle markets cementing Incipio as the dominant global supplier in the industry.
Incase
A better experience through good design.We design bags and accessories centered on protection and mobility to meet the evolving demands of today’s individuals who create on the Apple device platform. A solid foundation built on inspiration, ideation and implementation is what fuels our creative process and our team employs exacting design protocols ensuring that each product performs at the highest level.
Founded in San Francisco in 1997, we now have offices in Southern California and China. Our passion for creativity and the entrepreneurial spirit keeps us moving forward.
Website : https://www.incase.com/
PORTFOLIO BRANDS:
Incipio® is an award-winning designer and manufacturer of mobile device accessories and technology solutions.
Braven is a premium Bluetooth® high fidelity audio brand and is now one of the fastest growing wireless audio brands in the industry.
Incase is the original designer and manufacturer of bags and accessories centered on the lifestyles of individuals who create on the Apple device platform.
Tavik is an original lifestyle brand cultivated from modern beach culture and is recognized for redefining and uniting the modern age with beach heritage.
Clam Case is a designer and manufacturer of protective iPad keyboard cases dedicated to enhancing productivity.
LICENSED PROPERTIES:
TUMI / kate spade new york / Jack Spade / Burton / Trina Turk / House of Harlow 1960
Laura Trevey / iGo
MEDIA CONTACT:
Incipio® / Kelly McElroy / 949.236.7397 / kmcelroy@incipio.com
Source Incipio ©
Aucun commentaire:
Enregistrer un commentaire