No other sports brands made the list although it only looks at some of the largest global companies. The report examines the gap that exists between a brand’s environmental performance and consumers’ perceptions of that performance.
When identifying the top 50 Best Global Green Brands each year, Interbrand starts with the 100 brands that make up its annual Best Global Brands report.
Brands that appear on this annual ranking have a global presence and a demonstrated record of delivering value to their stakeholders.
Interbrand then conducts extensive consumer research to capture public perception of the brands’ sustainable or green practices and compares that to environmental or sustainability performance data collected and analyzed by Deloitte Consulting LLP.
results:
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