24/03/2014

Lululemon Launches After-Workout Collection

Lululemon has launched a new line of casual clothes for outside the yoga studio that includes sundresses, pants and tank tops. The collection, called "&Go," targets women who are "out the door at daybreak and moving until midnight," Lululemon states on its website.

"You don't have time for a wardrobe that keeps forcing you to change," an ad for the line says. "You're busy living. We get it."

Prices of the line range from $54 to $198.

'We know that every minute counts and that our guests want a wardrobe that carries them seamlessly from daybreak to midnight," Lululemon's Chief Product Officer Tara Poseley told MailOnline.

"'Our guests want a wardrobe that carries them seamlessly from daybreak to midnight. The versatility of the &go capsule coupled with how the product makes our guests feel when they wear it connects fashion with function and is what athletic style is all about."

Source Lululemon

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