New products: Volcom Launches First Closed-Toe Collection

Volcom announced they will debut their first ever closed-toe footwear collection after twenty-two years. Following the acquisition of the Volcom brand in 2011 by PPR, the French luxury group presented the opportunity for Volcom to launch a legitimate footwear program. Volcom’s introduction of footwear is set to enhance the iconic brand’s product offering and expand its reach into new demographics and markets worldwide

This launch marks a significant milestone for the brand as it completes their footwear product offering by adding shoes and boots to their already successful sandal category. The new products for both men and women showcase their unique point-of-view and continued dedication to quality and comfort. This dedication goes 360 by leveraging the footwear expertise and the sourcing and manufacturing synergies of the PPR family. These advantages have helped empower Volcom with the confidence to execute truly unique designs that are complementary to the brand overall and also offers an authentic yet fresh alternative in the current market.

Volcom’s Fall 2013 footwear collection features a variety of colorful styles in an array of assorted fabrics ranging from waterproof leather to the classic canvas, catering to both men and women. The men’s line offers up a selection of sneakers, slip-ons and boots, each suited for maximum wearability. “Looking to the collection, we’ve built upon the success of our open-toe products by offering on-trend styling at key price points. Subtle queues to angle and asymmetry have kept the styles fun, yet unmistakably Volcom.” shared Jason Graham, Senior Director of Accessories/Footwear at Volcom. Though sneakers and slip-ons are also present in the women’s collection, platform wedges and boots lend a sensible, stylish take that expands on the vision of contemporary footwear.

Valuing comfort without compromising on style, Volcom cleverly constructed their debut footwear collection to include Recliner Comfort Foam ™ technology, cold-press molded texture. RCF™ was first introduced with the ‘Recliner’ sandal in 2012 and given its success, has now been infused into the DNA of every closed-toe shoe in the men’s range.

“I’ve been very passionate about Volcom since its inception in 1991. When I got my first T-shirt, it was all I wore for months and I still have it to this day. That pure stoke and intensity reminds me of how I felt when I first saw the footwear. I’m genuinely ecstatic with the results and look forward to sharing them with our customers,” said Ryan Immegart, Volcom’s Senior Vice President of Marketing.

Volcom is approaching this category with a determined yet humble state-of-mind, built on a long-term strategy with infrastructure and investment to back it up.

Volcom’s Fall 2013 footwear collection will be available July 2013 at select retailers nationwide and online.

( Source SportsOneSource )

More News about volcom, use the search tool at the right top of the page.