28/02/2013

New product : TSL Outdoor ( France) launches a new racket to revitalize the market

Symbioz, the newest member of the Haute-Savoie company unveiled at ISPO must completely change practice. 

Just patented the Symbioz the newest snowshoes TSL was presented at the International Exhibition in Munich (from 3 to 6 February). Clearly displaying its goal: disrupting a practice widely popularized by the company Haute-Savoie. "The Symbioz, it is not more innovation. It is a breakthrough innovation. It breaks all existing codes with this new product ... "ensures boss TSL Outdoor, his new racquet in hand. 
After years of commercial success with its frame hourglass rigid and more than 60 patents since 1986, the company does only made in France, even the "Made in valley of Thones" according to Philippe Gallay, in good give a second chance to practice with this new model hyper flexible chassis flex, which follows the relief ... Its strengths? "It is much more comfortable, lighter and allows a better place to walk through its attachment telescopic. The field tests prove it: we gain traction and comfort, compared to everything that exists on the market today ... " 
A hyper flexible chassis 
Born in the mind of this passionate mountain, whose adventure racket began in a garage in La Clusaz, embodied by the expertise of both engineers design office TSL, the Symbioz will be snowshoeing that the dish was for alpine skiing: a revolution. Philippe Gallay is convinced. 
"On average, practitioners keep their rackets a long time, almost 20 years. The French market is mature. With Symbioz, our goal is that in three years, they have all changed model ... " 
A great ambition, with a product that will initially be more expensive than traditional model. The Symbioz is also destined for export, including the Chinese market. "Needless to offer the entry level to the Asian market. We attack a market like that by selling the dream, an image with luxury ... "says the entrepreneur who always knows where he puts his feet. Principle? Knowing how to create markets or adapt existing market. "Every country has its mentality. That's why we make specific products for the United States, other for Japan ... " 
Recipes that work since in 30 years, the small manufacturer Thônes valley has become nothing less than the world leader in snowshoeing. 
It does not stop there and has already announced a new way for next winter ...

Website: www.tsloutdoor.com

( French source ledauphine.com )

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