The tables, featuring touch screen and visual recognition technology, allows for more productive and engaging sales meetings. Each Terramar product is “tagged” with a unique code and when placed on the table, specific information instantly appears- including product specs, pricing, photos, details and videos. Patented interactive functions allow all meeting participants to take notes directly on the table via wireless keyboards. Once the meeting is concluded, buyers, sales reps, product development teams and management are emailed a complete meeting recap, including selected items with product pictures, detailed notes and an electronic order form.
“We are very proud to be the first company to use this sales table and to be launching it at Outdoor Retailer” says Ben Lieberman, President of Terramar Sports. “As a sales, product development and marketing tool, we believe it is a true-game changer.
The table and its features were conceived of and designed by BrandAxion Inc. and brought to life by After-mouse.com, a Microsoft approved app development firm. “Our goal was to develop an interactive sales and marketing tool that would use new technology to effectively showcase our client’s products, while simultaneously streamlining the sales process,” says Jeff Danzer, President of BrandAxion. “Until now, the sales cycle for new products can take several weeks- after the product is presented to buyers, a lot of time is spent following up, deciphering meeting notes, and re-sending product info. These tables take care of all the post-show effort and allow for quick and efficient follow-up.”
In the Spring, Terramar will be adding an API interface to the application so buyers can place their orders directly from the table and sales reps can access updated company inventory.
Terramar has a 28-year history of manufacturing performance base layers and underwear. Building on its heritage of silk base layers, Terramar has become a world leader in pioneering performance garments that combine natural textiles with the highest performing technical fabrics available. Today, the company’s Performance Layering Systems are amongst the most uniquely engineered base layer systems on the planet.
For more information on Terramar Sports or the Interactive Showroom Sales Table, please contact Jeff Danzer at Jeff@brandaxion.com or 347.644.9578.
ABOUT TERRAMAR SPORTS
Terramar Sports, the leader in outdoor lifestyle apparel, sets the highest standard of quality, comfort and functionality through constant innovation and diligent "in the field" research for its authentic base layers, performance underwear, socks and next to skin accessories. Terramar’s products are sold at retail stores across the country and online. For more information, visit www.terramarsports.com.
Maria Hennessey / SMAK Strategies / maria@smakstrategies.com / 303.859.3317
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