New products : Oboz Welcomes Fall 2013 Hiking and Weather with Waterproof Footwear

Oboz adds two new midcut waterproof light hiking boots to its line for Fall 2013, just in time for fall and all the weather and trail conditions the season can bring – early snow, rain or, if luck would have it, an Indian summer. These light boots offer support and stability, trustworthy traction on the trail, and comfort with durability built to last.

The men’s Rimrock Mid BDry and the women’s Nova Mid BDry share some common features.  Both are waterproof and breathable, using Oboz’ proprietary BDry lining that keeps feet dry.  Hydrophobic board-lasted construction is durable and more supportive for carrying loads. They share Oboz’ newest outsole and midsole technology—called Granite Peak—an agile, light but trail worthy undercarriage that debuts in Spring 2013 in four new styles.  Finally, like all Oboz footwear, the new models come with what Oboz believes is the best quality insole included in outdoor footwear—the BFit Deluxe footbed. Its sculpted design is made of EVA resin to maintain its shape, center the foot and support the arch. Urethane foam pods cushion the heel and forefoot, and perforations and channels below promote airflow and breathability.

The men’s Rimrock Mid BDry blends waterproof Nubuck leather overlays with abrasion-resistant mesh textile.  A rubberized TPU external heel counter lends stability to the back of the foot. At the ankle, Oboz makes it easy to secure the fit of the heel with its webbing-enhanced lacing system.  One cinch of the webbing strap helps seat the heel into the boot and also lends a bit of support at the ankle.

For women, the Nova Mid BDry gets an open-weave mesh that promotes added breathability of this waterproof shoe.   Nubuck leather overlays anchor the lacing system, and a toe cap and mudguard—also of Nubuck leather—fend off all the hazards of the trail and give added durability.

Common to the Rimrock Mid and Nova is Oboz’ Granite Peak outsole and midsole package also featured in the company's newest spring styles. The Granite Peak design features a cushioning dual density EVA midsole and a shank, complemented by a TPU chassis which is sandwiched between the midsole and outsole.  The chassis spans the arch, heel and ball of the foot, giving torsional structure that supports, stabilizes and protects the foot. The carbon rubber outsole has large-surfaced, 4 millimeter deep traction and braking lugs for superior performance and exceptional comfort underfoot when the going gets rough.

Details: Men’s Rimrock Mid BDry
Upper materials: Nubuck leather and mesh, polyurethane coated toe cap, external molded rubberized TPU heel counter
Construction: board lasted using non-absorptive, durable lasting board; BDry waterproof/breathable lining
Midsole/Outsole: Granite Peak design
Estimated weight: 17.5 oz per half pair men’s size 9

Details: Women’s Nova Mid BDry
Upper materials: Nubuck leather and mesh
Construction: board lasted using non-absorptive, durable lasting board; BDry waterproof/breathable lining
Midsole/Outsole: Granite Peak design
Insole: BFIT Deluxe
Estimated weight: 14.9 oz per half pair women’ size 7

Oboz plants a tree for every pair of shoes it sells.  Its One More Tree program—in place from the company’s first days in 2008—supports Trees for the Future, which, since 1989, has provided field-based assistance to thousands of communities around the world through beneficial agro-forestry projects, planting nearly 65 million trees. To date, Oboz has helped plant hundreds of thousands of trees that improve local livelihoods and restore degraded environments.  For more information, visit Trees for the Future (www.treesforthefuture.org) and Oboz’ page dedicated to how the company gives back (http://www.obozfootwear.com/site/ethics.html#) in a number of ways.

About Oboz
Oboz (www.obozfootwear.com) creates ‘True to the Trail™’ outdoor footwear inspired by the wild environs surrounding the company’s Bozeman, Montana home. ‘The Oboz’ is a place for exploration, play and work, as well as a state of mind that has deep respect for the area’s rich natural heritage. Oboz shoes—which debuted in stores in 2008—are designed to have meaningful innovation, steadfast performance and recognizable quality and durability. Oboz plants a tree for every pair of shoes it sells through Trees for the Future (www.treesftf.org), an international organization that improves livelihoods in communities around the world through beneficial tree planting.

Boo Turner / Footloose Communications / 206.462.5294 office