Business news : Quiksilver announced its expansion into the outdoor market !

Quiksilver announced  its expansion into the outdoor market with a new range of apparel and camping equipment designed to awaken the spirit of adventure that lives in everyone. The launch of the new products will be rolled-out in two stages, with Quiksilver’s Outdoor Range and global line, The

Quiksilver Watermans Collection becoming available to consumers before Christmas.
In 2013, an extended line of sleeping bags, camping chairs, dome tents, beach tends and other related camping accessories will also be launched to market.

Staying true to the brand’s traditional style and surfing roots, the Quiksilver outdoor Range has been designed with three consumers in mind: surfers, youth and festival patrons.

“We researched and identified a huge opportunity in the outdoor market,” said Quiksilver Australiasia General Manager, Garry Wall. “Camping is still a very traditional category much like the snow was 25 years ago and we want to inject an attitude to match today’s consumers.”

With over 2.3 million surfers in Australia and thousands of young Australians preparing for summer music festivals; Quiksilver hopes that bringing authentic surf art, attitude and culture to camping will be a point of difference for the youth market brand.

“We wanted to bring our SNA and innovation to the outdoors, much like we did with boardshorts when the company was founded in the late 60’s,” said Wall.

The Quiksilver Camping Range is designed for those who love to live their life ‘out there’ and is being distributed exclusively through quiksilver.com and outdoor/camping retailer, BCF.

( Source ASB )